No matter where you look chances are you can spot an advertisement of some sort within a few feet of you. While social media advertising has risen in popularity, some of the older methods are still proven to be successful but still need to step it up in order to keep up with the digital world. One older method of advertisement that has undergone a bit of a revamp in recent years is bus and public transportation advertising.
Chances are if you live in a big city or area which has public transportation, you’ve probably seen buses driving down the street completely covered in large graphics advertising some chain restaurant or other company. I’ll be honest, when I first saw one of these buses driving through my college campus I was a bit concerned about the safety of it and wondered how in the world they could see through all that plastic! Upon further examination I realized that the material was FULL of tiny little holes that let light shine through. Now as someone who would shortly be entering the design and advertising field, I thought this was pretty genius.
Pre-tiny hole graphics, most bus advertising was done using printed signs that were slid into some metal railings and took up a 2 x 5 foot space. While at the time this was a great method, the chances of you being able to grab the attention of thousands of people in such a tiny space going 30 miles per hour down the road is fairly slim. These small billboards also didn’t offer much advertising real estate and therefore the bus companies probably didn’t make much off the deal.
With these new see thru graphics, a new world of possibilities opened up for transportation advertising. The average 40 foot bus has at least 3000 square feet of advertising space! That is a lot of opportunity for companies to get their face out there and because of the versatility of the product, multiple companies can advertise at once in a single space, bringing down the cost.
One of the other great benefits to this vehicle advertising is the mobility. Public transportation is constantly on the go and particularly in large cities, you’ll be able to reach a greater number of viewers than you would with say a stationary billboard.
If a large bus is a bit out of your budget, don’t worry! See thru graphics can be cut to fit any car and are a great way to advertise your small business on your personal vehicle as well. Most companies will do custom graphics to fit your rearview window so you can create your own moving billboard.
While there are hundreds of different advertising methods available today, few take the time to consider the old tried and true methods. With a little revamp and updating, you can take a proven method and make it even better! So get out there and get your advertising on!